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Marketing Week (MW): How can you keep the Star Wars brand relevant to new generations?

Howard Roffman (HR): One of the strongest elements of the Star Wars property is its timelessness. Parents have had a very strong motivation to introduce their children to Star Wars through the films. But we’ve also taken important elements of the Star Was story and expanded them, for example with [TV series] The Clone Wars.

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Dave Filoni supervising director of The Clone Wars stated: “Here, we’re moving forward with Maul.” He’s more than ten years older than he was in The Phantom Menace. That’s immensely satisfying, because now nobody knows what’s going to happen to him. I know, but nobody else does.” "Don’t forget Obi-Wan Kenobi is still around, so I’m sure Maul wouldn’t be very happy with him.”

Savage Opress plays a major role in the return of his "long-lost brother." Filoni expects a strong reaction from fans, but he promises he didn't bring back Darth Maul for a short-lived stunt.

"There's a lot of ground that has not been covered as far as Darth Maul is concerned, so there's a lot of room to grow with him," Filoni says. "It's all balanced with, 'Boy, we've gotta make this really good because this is a really big deal.'"

If you look at the Images below, I think they are going to take Darth Maul in the same direction as the Expanded Universe comics. Hence the cropped image of Maul not letting the "cat out of the bag," but notice the similarities. Maul would have the Grievous like leg system making him strong and powerful and able to do some "inhumanly" things.

The trailer for Star Wars Episode I: The Phantom Menace will premiere in front of the 3-D release of The Three Musketeers beginning October 21. The 3-D version of The Phantom Menace hits theaters February 10, 2012.

Synopsis: After groundquakes have devastated the planet Aleen, a Republic relief effort arrives, including the droids R2-D2 and C-3PO. When the native Aleena's pleas go unheard, it becomes the duty of the droids to embark on a surreal journey through Aleen's subterranean world to save the planet.

Those who come by the booth will have the opportunity to experience both the Alderaan and Huttball Warzones. New York Comic-Con attendees will also have the chance to play through some of our Origin Worlds content on the showfloor.

Star Wars: The Old Republic will also be taking center stage as part of three separate panels! The main panel will be held on Friday, October 14th at 2:30pm EDT inside room 1A10 of the MTV Theater. Additionally, on October 14th inside the American Airlines Theater, members of the Star Wars: The Old Republic development team will be taking part in a Q&A panel moderated by MMORPG.com. Finally, at 2:45pm EDT on Sunday, October 16th, BioWare’s Principle Writer and Revan author Drew Karpyshyn will be taking part in a panel on writing novels set in the Star Wars universe.

If you are unable to make it to New York Comic Con, BioWare will also be hosting a Community Meet & Greet on Wednesday, October 12th at District 36. Lasting from 8:00PM EDT until 11:00PM EDT, fans will be able to get some hands-on time with the Origin Worlds content, have a drink at the open bar and hang out with members of the Star Wars: The Old Republic team. Space is limited, so show up early to make sure that you can get in!